How To 10X Your Brand With Video

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I believe that 2020 is the year of the entrepreneur! There has never been a better time to launch your idea but many of you are trying to figure out what’s the best way to market your idea to the rest of the world! 

Everywhere I turn, I see people launching ideas and following their dreams! I also see a lot of people struggling to keep up with the growing demand to consume what it is they have to offer. Some would argue differently, but gone are the old days of advertising! Today, big business thrives on the back of successful branding and a huge part of that is storytelling. Everyone has a story to tell but what’s the best way to tell that story to your audience? Is it Social Media? Is it YouTube? Is it a Podcast? Is it a blog?

What if I told you that you could knock out all of those with one swing of a bat? You are experiencing it right now!

Some of you are tuning in by watching this episode on YouTube. Some of you are listening to me while in the gym or on the way home from work on your favorite podcast platform. Some of you are reading this exact transcript on a blog post on my website. The rest of you may be watching this on Facebook Watch, Instagram or IGTV or on LinkedIn. But how exactly was I able to hit all of those channels with one piece of content?

Video! Video is arguably the most powerful tool in an entrepreneur’s arsenal today! Why? Because it can cover so many bases, as I just described…IF you know how to flip it!!!

  1. The first thing I do is I write or script my content! After determining the topic I want to discuss and doing the necessary research, I completely script it out. This does several things. It allows me to stay on topic and keep everything clear and concise. It also serves as the written content needed for my blog post on my website! Lastly, it provides a transcription for me to use for closed captioning! There’s a lot of value in that. Now personally, I recommend using a teleprompter which I’m not using right now. That way you can stay focused on the camera and nobody ever knows you’re even reading a script unless you’re monotone. Lol.
  2. The second thing I do is set up my camera and mic, and record. Now, I’m running all of my video and audio into one source that I’m recording so I don’t have to synchronize anything when I’m done. This allows me to have great quality video and audio that I can edit and upload directly to YouTube! I can then share that out to all of my social channels!
  3. The last thing I do is then take the great quality audio and rip it from the video and I upload to my podcast platform, which is Anchor!

Now look at that. I have one piece of content that I can use in a multitude of different ways and you serve all of your audiences! Some people like to watch! Some people like to listen! Some people Iike to read!  Now you can satisfy all of them without pulling your hair out!

Here’s a bonus tip! You can literally do all of this from your phone!!! Let’s say you have an iPhone.

All you need is the Notes app to write out your scripts.

Let’s say you’re like me and you use WordPress for your blog…you can create a new blog post right from their mobile app!

There are some telemprompter apps out there like Bigvu that will allow you to record your video and read your script!

After you record, take that video and import it into an app like iMovie or One Shot. You can then edit what you need to and export the video to YouTube and export the audio separately. Save the audio in your Files app and then from there, copy it to Anchor for your podcast episode. And there you have it!

Now this may seem a little overwhelming at first but I promise you it’s much easier than you think. Start out small with 3-5 minute episodes and then work your way up from there. But remember, be careful with video especially, because you want people to keep watching. So you can always edit your content to fit the appropriate lengths of the platforms of your choosing!

I hope that you found this information very beneficial and let me know your thoughts. Does this seem like too much? What are you doing to reach your audience?


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